Senior Web Designer: Fast, conversion-oriented interfaces
I'm Patricio Baliña, a Web Designer who creates fast, clear, and thought-provoking web interfaces to turn visitors into customers.
I help businesses, startups, and agencies launch websites and digital products that load fast, look flawless, and function seamlessly on any device.
- +10 years of experience in web design and development
- Specialist in custom WordPress and modern development
- Optimized code for performance and scalability
My Approach
I work with a focus on results: clear user experience, optimal technical performance, and scalable solutions that accompany business growth.
Technical Solutions
Solve complex problems with technical solutions that reduce development times and eliminate friction for the end user.
Effective Collaboration
Work together with designers, product managers, and backend teams to ensure deliverables aligned with business goals.
Purposeful Design
Each visual decision is backed by web design best practices, creating interfaces that communicate and convert.
Flexible Technology
Adopt the most appropriate tools and technologies for each project, adapting to changes without compromising quality.
Timely Deliveries
Organized with productivity tools to meet deadlines and maintain clear communication throughout the project.
Production Quality
Reliable, tested, and ready for production. Clean code, validated, and prepared for scaling.
User Focus
Understand the needs of the end user to develop interfaces that generate confidence and facilitate conversion.
Services
Frontend Development with React and Astro
I build modern, accessible, production-ready interfaces with React and Astro. Semantic, responsive code optimized for speed across all devices.
WordPress Performance Specialist
I create manageable, ultra-fast WordPress websites optimized for Core Web Vitals, security, and scalability. Clean themes built for business goals and organic visibility.
Technical SEO and Performance Audit
I analyze and improve existing websites through technical SEO, architecture, and performance audits. Refactoring, loading optimization, and real UX gains.
Conversion-Focused UI/UX Design
I design conversion-focused digital experiences using Figma, prototyping, and user journey mapping. Clear, high-impact interfaces aligned with business objectives.
Work experience
Throughout my experience, I have learned to create impactful digital experiences that combine strong design with seamless functionality, delivering interfaces that are both visually engaging and highly user-friendly.
Senior Freelance Web Designer
2023 - 2026
I build interactive web interfaces that captivate users. My magic with HTML, CSS, and JavaScript ensures fluid and frictionless experiences. I integrate custom WordPress solutions and front-end functionalities with the backend for seamless operation, optimize performance for breakneck speed, and make it compatible with everything from desktop to smartphones. I keep the code impeccable and clean, so everything keeps running like a dream.
Senior Frontend Developer
2016 - 2023
At Iconosur, I led the development and maintenance of user interfaces for high-traffic websites with millions of daily visits. Collaborating closely with designers and developers, I implemented new features and functionalities, ensuring visual quality and optimal platform performance. This experience honed my front-end skills and equipped me to successfully navigate large-scale challenges. I acquired solid web development expertise through methodologies like BEM and Pixel Perfect, implemented optimization and SEO strategies, built semantic webs, and wielded Vanilla JS. Recently, I've shifted focus to crafting attractive and functional interfaces with Next.js and React JS.
Part Time Front End Developer
2015 - 2016
At Hakuna, I utilized Bootstrap's capabilities to craft responsive and visually appealing institutional websites for non-profit organizations. Focusing on clean layouts and interactive elements like animated infographics, I seamlessly converted design mockups and user stories into functional WordPress themes. Throughout the development process, I collaborated closely with designers and developers, transcribing their ideas into intuitive websites that met client requirements.
Freelance Web Developer
2014 - 2016
I collaborated with clients on the construction of institutional websites, using HTML, CSS, and jQuery. I designed and styled visual elements with CSS, implemented dynamic interactions with jQuery, and provided guidance on best practices. I ensured responsiveness by conducting extensive testing on different devices and browsers. I maintained clear communication and met client expectations at every stage of the project.
Junior Frontend Developer
2011 - 2014
I collaborated with the design team to create creative websites. I worked closely with designers and UX/UI specialists to implement attractive front-end designs. I converted design concepts into HTML, CSS, and JavaScript code. I adapted my skills to achieve unique and impactful solutions. I contributed to the creation of websites that reflected the brand identity and applied the latest web design trends.
My Work
CS Arquitectas
I designed and developed a modern and minimalist website for an architecture studio, focusing on a clean visual identity and an intuitive user experience. The main goal was to create a lightweight, fast, and elegant interface that reflects the studio’s professional style. The website was built using Astro, implementing smooth transitions and SPA-like navigation to ensure excellent performance and fast loading times. As a result, the site delivers a seamless user experience while remaining highly optimized and responsive across devices.
Modern and minimalist website for architecture studio, fast, optimized and responsive with Astro.
Work Process
Initial Analysis
Analyze objectives, audience, and technical requirements to define the best development strategy.
Technical Proposal
Present a plan with clear technologies, timelines, and scope to make informed decisions.
Development
Build the solution with clean code, frequent iterations, and constant communication.
Delivery and Support
Deliver the tested solution with documentation and post-launch support to ensure success.
What clients say
"I worked with Patricio to create my website and other landing pages. He is a very professional designer, fast and with great attention to detail. He also made sure the site loaded fast (very thorough). Totally recommended!"
"Extremely satisfied with Patricio Baliña's work. He quickly understood my brand identity for the landing page design. It is very hard to find someone who combines visual design and technical functionality so well. Communication was smooth from start to finish and he delivered everything on time. Outstanding!"
"We were looking for an expert in frontend development and found that in Patricio. Since then, he has taken care of both the maintenance of our main product and the continuous development and improvement of our web app. What we value most is his ability to implement technical solutions quickly and efficiently. A top professional committed, highly skilled, and a great person to work with."
What you should know.
Common questions about how I work. If yours is not listed, send me a message.
What types of clients do you work with?
I work with companies, startups, independent professionals, and agencies that need a fast, well-designed website focused on results — whether for new projects or improving existing sites.
How long does it take to develop a website?
It depends on project scope. A landing page can be ready in 1 to 2 weeks. A full WordPress site takes between 3 and 6 weeks. At the start of each project, I present a plan with clear, realistic timelines.
Can I manage my site content without knowing how to code?
Yes. The WordPress sites I build include an intuitive admin panel so you can update text, images, and products without touching a single line of code.
What is the difference between WordPress and React or Astro development?
WordPress is ideal when you need to manage content frequently or run an e-commerce store. React and Astro are the best fit when you prioritize extreme speed, technical scalability, or complex integrations. I help you choose the right solution for your case.
Do you also handle SEO?
Yes. I offer technical SEO audits, Core Web Vitals optimization, and Local SEO for businesses that want to appear on Google Maps and in searches in their area. SEO is built in from the start of development — not added as an afterthought.
Do you work with clients outside Argentina?
Yes, I work remotely with clients across Latin America and worldwide. I have an active Upwork profile and experience collaborating with international teams.
What happens after the site launches?
I offer post-launch support to resolve any adjustments or issues. I can also provide ongoing maintenance, updates, and iterative improvements if the project requires it.
Do you work alone or with a team?
I am a senior freelancer with over 10 years of experience. For projects that require it, I have a network of collaborators (designers, backend developers, marketing specialists) I work with in an integrated way.
Do you work with tools like Elementor, Framer, or Webflow?
Yes. In addition to custom development, I work with low-code tools like Elementor, Framer, and Webflow when the project calls for it. They are excellent options to reduce time and cost without sacrificing visual quality, and I always use them with custom design — no generic templates.
Do you build fully custom WordPress themes?
Yes, it is one of my specialties. I develop custom WordPress themes from scratch, without third-party themes or heavy page builders. The result is a site with clean code, ultra-fast loading, unique design, and 100% aligned with your brand identity.
Can you improve a website that is already live?
Yes. I work on existing sites with performance and technical SEO audits: faster load times, Core Web Vitals optimization, technical error fixes, and architecture adjustments. It is one of the fastest ways to improve Google rankings and user experience without rebuilding everything from scratch.
Do you build landing pages?
Yes. I design and develop custom landing pages optimized to turn visitors into customers. Every element — from visual structure to copy and calls to action — is strategically planned to capture leads or drive sales. No templates, no bloated code: high performance and design that represents your brand.
Design is not just what it looks like and feels like. Design is how it works.